Milestone 2: Draft Of Billing, Marketing, And Reimbursement
Table of Contents
Draft Of Billing, Marketing, And Reimbursement
Submit a draft of Sections III and IV of the final project (Billing and Reimbursement, and Marketing and Reimbursement).
For additional details, please refer to the Milestone Two Guidelines and Rubric document.
HCM 345 Milestone Two Guidelines and Rubric
Overview: Much of what happens in healthcare is about understanding the expectations of the many departments and personnel within the organization. Reimbursement drives the financial operations of healthcare organizations; each department affects the reimbursement process regarding timelines and the amount of money put into and taken out of the system. However, if departments do not follow the guidelines put into place or do not capture the necessary information, it can be detrimental to the reimbursement system.
An important role for patient financial services (PFS) personnel is to monitor the reimbursement process, analyze the reimbursement process, and suggest changes to help maximize the reimbursement. One way to make this process more efficient is by ensuring that the various departments and personnel are exposed to the necessary knowledge.
Milestone Two provides you an opportunity to engage with real-world data and tools that you would encounter in an actual professional environment. Specifically, you will begin thinking about reimbursement in terms of billing and marketing. Reimbursement is a complex process with several stakeholders; this milestone allows you to begin thinking about the key players, including third-party billing, data collection, staff management, and ensuring compliance. Marketing and communication also plays a vital role in reimbursement; this milestone offers a chance to begin analyzing effective strategies and their impact. Prompt: Submit your draft of Sections III and IV of the final project. Specifically, the following critical elements must be addressed:
III. Billing and Reimbursement
a. Analyze the collection of data by patient access personnel and its importance to the billing and collection process. Be sure to address the importance of exceptional customer service.
b. Analyze how third-party policies would be used when developing billing guidelines for patient financial services (PFS) personnel and administration when determining the payer mix for maximum reimbursement.
c. Organize the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers. Explain your rationale on the order.
d. Describe a way to structure your follow-up staff in terms of effectiveness. How can you ensure that this structure will be effective? e. Develop a plan for periodic review of procedures to ensure compliance. Include explicit steps for this plan and the feasibility of enacting this plan
within this organization.
IV. Marketing and Reimbursement
a. Analyze the strategies used to negotiate new managed care contracts. Support your analysis with research. b. Communicate the important role that each individual within this healthcare organization plays with regard to managed care contracts. Be sure to
include the different individuals within the healthcare organization. c. Explain how new managed care contracts impact reimbursement for the healthcare organization. Support your explanation with concrete
evidence or research.
2
d. Discuss the resources needed to ensure billing and coding compliance with regulations and ethical standards. What would happen if these resources were not obtained? Describe the consequences of noncompliance with regulations and ethical standards.
Rubric
Guidelines for Submission: Your draft must be submitted as a three- to five-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources, which should be cited in APA format.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Billing and Reimbursement: Data
Analyzes the collection of data by patient access personnel and its importance to the billing and collection process, including the importance of exceptional customer service
Analyzes the collection of data by patient access personnel and its importance to the billing and collection process but does not include the importance of exceptional customer service
Does not analyze the collection of data by patient access personnel
10
Billing and Reimbursement: Third-
Party Policies
Analyzes how third-party policies would be used when developing billing guidelines for PFS personnel and administration when determining the payer mix for maximum reimbursement
Analyzes how third-party policies would be used but does not apply analysis toward the development of billing guidelines for PFS personnel and administration or toward the determination of the payer mix for maximum reimbursement
Does not analyze how third-party policies would be used
10
Billing and Reimbursement: Key
Areas of Review
Organizes and explains the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers
Organizes and explains the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers, but explanation is cursory or illogical
Does not organize and explain the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers
10
Billing and Reimbursement:
Structure
Describes a way to structure follow-up staff in terms of effectiveness and explains rationale for effectiveness
Describes a way to structure follow-up staff in terms of effectiveness but does not explain rationale for effectiveness
Does not describe a way to structure follow- up staff in terms of effectiveness
10
Billing and Reimbursement: Plan
Develops a plan for periodic review of procedures to ensure compliance, including explicit steps and the feasibility of enacting the plan
Develops a plan for periodic review of procedures to ensure compliance but does not include explicit steps or does not include the feasibility of enacting the plan
Does not develop a plan for periodic review of procedures to ensure compliance
10
Marketing and Reimbursement:
Strategies
Analyzes the strategies used to negotiate new managed care contracts, supporting analysis with research
Analyzes the strategies used to negotiate new managed care contracts but does not support analysis with research
Does not analyze the strategies used to negotiate new managed care contracts
10
3
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Marketing and Reimbursement:
Communicate
Communicates the important role that each individual within this healthcare organization plays with regard to managed care contracts, including the different types of individuals within the organization
Communicates the important role that each individual within this healthcare organization plays with regard to managed care contracts but does not include the different types of individuals within the organization
Does not communicate the important role that each individual within this healthcare organization plays with regard to managed care contracts
10
Marketing and Reimbursement:
Contracts
Explains how new managed care contracts impact reimbursement for the healthcare organization, including support for explanation with concrete evidence or research
Explains how new managed care contracts impact reimbursement for the healthcare organization but does not include support for explanation with concrete evidence or research
Does not explain how new managed care contracts impact reimbursement for the healthcare organization
10
Marketing and Reimbursement:
Compliance
Comprehensively discusses the resources needed to ensure billing and coding compliance with regulations and ethical standards
Discusses the resources needed to ensure billing and coding compliance with regulations and ethical standards, but discussion is not comprehensive
Does not discuss the resources needed to ensure billing and coding compliance
10
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
10
Total 100%
